How to Build a Landing Page in 10 Easy Steps

Learn how to create a landing page without knowing a single line of code in much less time than hiring a developer. If you follow these ten easy steps, you can start your marketing campaign with a beautiful, high-converting page.

There is no doubt that one of the most crucial aspects of lead generation is landing pages and the lead-capture forms that come with them. With them, marketers' capacity to generate reconversions and convert website visitors into leads would significantly improve.

This is due to the fact that we are able to direct site visitors to pages that are more specifically targeted and have a much higher rate of lead capture than forms on other web pages.

Additionally, landing pages limit the number of distractions caused by everything else on your website by focusing the attention of your visitors on a single offer. A landing page only has one purpose for visitors: to get a deal by filling out a lead-capture form.

However, even with landing pages, it is much more difficult to turn visitors into leads. In fact, when creating and optimizing landing pages, there are a number of best practices that every marketer ought to take into consideration.

The Step-by-Step Process to Create a New Landing Page

Let's start by discussing when to use a landing page instead of your website. Because landing pages convert significantly better when you're running an online promotion, ad campaign, or trying to get more leads for your business.

Use a Website

Suppose you want to increase brand recognition without requiring visitors to take any action. Just keep in mind that there are a lot of links and different paths to take, which will cause the majority of people to bounce.

Use a Landing Page

Suppose you have a specific marketing objective (such as increasing sales, leads, or signups). There are fewer distractions on a landing page, and everything points to a single call to action.

The Proof is in the Pudding

The pudding, which we mean profit, is the evidence. You can use this calculator to see how much money you could make by directing people to a landing page instead of a website.

Set Your Campaign Goal

A clear and measurable goal is the foundation of every great landing page. This will help you determine which templates you should use, how to write your copy, and what elements you need on the page. Therefore, what goals do you have for your landing page?

Include all critical elements of an effective landing page.

We are able to direct site visitors to pages that are more specifically targeted and have a much higher rate of lead capture than forms on other web pages, which is the reason for this.

By focusing the attention of your visitors on a single offer, landing pages also limit the number of distractions caused by everything else on your website. Visitors to a landing page only have one purpose: to secure a contract by completing a lead capture form.

However, it is much more challenging to convert visitors into leads, even when using landing pages. In point of fact, there are a number of best practices that every marketer ought to take into consideration when creating and optimizing landing pages.

Remove the main navigation.

It is your responsibility to keep a visitor on a landing page. Therefore, if a page has links that let visitors move around your website, you run the risk of disorienting them, which hinders lead generation and increases the likelihood that they will leave the page before making a purchase. Let's face it, too: That is not what any decent marketer wants. Simply removing the page's main navigation is one of the best ways to reduce this friction and boost conversion rates. Basic as that!

Match the headline of the landing page to its corresponding CTA.

Both the headline of the landing page and your call-to-action (CTA) should convey the same message. You will immediately lose their trust if people click on a CTA for a free offer only to find a catch on the landing page. In a similar vein, visitors may wonder if the CTA is linked to the incorrect page if the headline reads differently than the CTA. Make sure your landing page consistently reflects what you promised in your call to action and vice versa to remove any confusion.

Remember: Less is more.

Probably a lot of you are familiar with the expression "keep it simple, stupid." The same principle should be applied to your landing pages. A visitor is typically disoriented, confused, or overwhelmed by a cluttered page. Talk about friction on the landing page! Instead, make use of the white space on the page and keep the text and images simple and to the point.

Emphasize the offer's value.

With just a few bullet points or a short paragraph, emphasize the offer's advantages. The most effective landing page description provides more than just a list of the offer's components; In addition, it gives visitors a compelling reason to download the offer and clearly demonstrates the value of the offer. Say, for instance, "Find out how XYZ can increase productivity by 50%" rather than "Includes specifications of product XYZ." To put it another way, emphasize how the offer addresses a particular issue, requirement, or interest that your target audience is interested in.

Encourage social sharing.

Include social media sharing buttons so that your customers can spread the word about your offers and content. Make sure to only include buttons for the social media platforms that your audience uses in order to reduce clutter. Additionally, since different people have different preferences regarding sharing, don't forget to include an email forwarding option. Remember that even if your social media contacts never make a purchase from you, there is always a chance that someone in their personal network will!

Create more landing pages to generate more leads.

Companies see a 55% increase in leads when they increase their number of landing pages from 10 to 15, according to HubSpot's Marketing Benchmarks Report. The conclusion is clear: The more satisfied offers, and points of arrival you make, the more open doors you need to produce leads for your business. Additional points of arrival likewise typically imply more designated content that better requests your different purchaser personas, which can assist with expanding your change rates. An easy-to-use landing page creation tool, additional offers, tailoring existing offers to individual personas, and repurposing existing content are all ways to increase the number of landing pages on your website. In fact, in this blog post about why you absolutely need to create more landing pages, we go into greater detail on all of the preceding points.

Only ask for the information you really need.

You might be debating whether your forms should ask for too much or too little information. There is no one-size-fits-all solution to this, but the best compromise is to only collect the information you absolutely require to qualify leads. The conversion rate is generally higher when a form has fewer fields. This is due to the fact that adding more fields to a form increases the visitor's workload and decreases conversion rates. A longer form appears to require more effort, so it is frequently rejected. On the other hand, the more fields you require, the more likely it is that the leads you receive will be of higher quality because they deemed your offer to be valuable enough to warrant filling out the form. Essentially, the most effective method for determining the form length that is most suitable for your company is to test it yourself.

Consider whether "To Submit, or Not to Submit?"

That's probably the question that most of your visitors are asking. Therefore, avoiding using the default word "Submit" on your form button is a straightforward yet effective method for increasing form conversion rates. People don't want to "submit" to anything if you think about it. Instead, transform the statement into a benefit that refers to the benefits prospects will receive. For instance, the submit button should say "Get Your Brochure Kit" if the form is for downloading a brochure kit. "Subscribe to Our Newsletter," "Download Whitepaper," and "Get Your Free Ebook" are additional examples. Another helpful point: Make the button large, colourful, and bold, and ensure that it resembles a button, which typically has a bevelled surface and appears "clickable."

Reduce anxiety with proof elements.

Today, people are even more reluctant than ever to share personal information. Given the amount of spam out there, it makes sense. Fortunately, there are a few features you can add to your landing pages to help visitors feel less anxious about filling out forms:

Add a security message (or a connection to your protection strategy) that shows guests' email tends won't be shared or sold.
Include security seals, a BBB rating, or certifications if your form requires sensitive information to ensure the safety of visitors' information.
Include customer logos or testimonials. It is an excellent strategy for utilizing social proof. You might want to include a few customer testimonials about your product or service, for instance, if your offer is for a free trial of that product or service.

Make the form appear shorter.

Sometimes, people won't fill out a form because they think it will take too long and take too much time. If your form has a lot of fields, try changing the styling to make it look shorter. For instance, to give the impression of a shorter form, align the titles to the left of each field rather than above it. It might appear as though you are asking for less if the form takes up less space on the page. Smart Fields, which are dynamic form fields that automatically adjust to a shorter version if a visitor has already been entered into your marketing database, should also be used whenever possible.

Include rich media on your landing pages.

Include rich media on your landing pages to make them stand out in this day and age.

You can have interactive images, videos, and moving GIFs, for instance. Even though a landing page's design isn't always the most important part, it's important that it helps your landing pages stand out.

The objective is to allure the client to feel a sense of urgency to download your substance offer. Design can assist here.

Pay attention to the copy.

Copy that encourages users to download your offer is the most important component of your landing pages. How do you carry it out?

Indeed, the most ideal way is to compose a duplicate that is focused on your persona. This indicates that your target audience ought to believe they could have written the copy on their own. Your target market is more likely to download your offer if they believe you understand their issues.

It can be overwhelming to create landing pages. However, you can differentiate your landing pages by integrating with companies like briX and Ceros through the use of HubSpot's landing page builder.

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