Why Blogging is an Important Piece to Any Digital Marketing Strategy

Blogging is a powerful key component to any digital marketing strategy , it can increase your leads by 67% and get you up to 97% more links to your website. It is through the well-written and informative blogs that the visitors are able to gain extensive knowledge about your business and the products and services that it has to offer. With blogging, you are able to form an important medium to convert visitors into customers.

“61% of online users in the US have bought something after reading a blog” ~ Improve Website Traffic

An effective digital marketing strategy always revolves around a business’s website. The higher number of people you are able to attract towards your website, the more people you convert. A well executed blog can create relevant content for your visitors as well as existing customers. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and Pinterest can help boost your blog views.

Creating a link to any of your social media platforms will ensure that your social media followers will scroll through your blogs which would indirectly help to increase the conversion rate. This will also give your social media followers a reason to click through to your website.

“23% of social media posts now include a link to a blog post” - Quoracreative.com

Your prospective customer wants to learn about your product or service in detail from your website, posting blog content is the best way to build that connection with them.

Blog posting helps you engage directly with user questions and queries which are often left unattended on the website. These questions help you to understand whether your customers are getting the information that they need from your blogs and also helps to know if your keywords are performing well.

Building Value

You are building value with these people, blogs provide another source to enhance the connection with your customer. Consumers like to be informed and appreciate that you are educating them.

If they have questions about a product or service you are writing about, respond to them directly on your website. Unlike many social sites, a blog is searchable on your website. Your website comments last longer than on a Twitter response or Facebook post.

“Build trust by being a source of information.”

Consider what is important to your target market and existing customers, how your product or service will benefit them. What problem does it solve, how will it help them overcome some barrier or do their jobs better?

Many businesses just do not provide this in their blog content. By focusing on features and answers instead of benefits, and by shifting your focus to providing content that focuses on your customers’ wants and needs you are adding and building value to your brand.

Improve SEO and SERP

Blogs increase your SEO. Fresh content is key to one upping your competitors in the search engine results page. Google loves updated content, new content on your website can help to improve SERP rankings. This also helps you to use specific keywords about your product or service which helps to boost your search keywords.

It may be difficult to regularly update your static content, you can add some engaging new topics from your team members by getting them to share their experiences at events or write about the latest trends in your industry.

Regular blogging about your business, product or service will naturally increase your search keywords. Be aware about the keywords you are using, this will only increase results.

“Businesses using blogs as part of their content marketing mix get 67% more leads than those who don’t” -Hubspot

Boost Brand Awareness

Brand awareness is an exceptionally important element of digital marketing, blog posting will allow your business to show your potential prospects and existing customers a personal side of your business.

Creating a connection between your brand and the customer is crucial. The best branding campaigns are rooted in fantastic storytelling, what other way to directly provide that epic story than blogging.

“60% of consumers feel connected to a brand after reading custom content.”

A comprehensive blog is an excellent way to reinforce your brand's image on the market. Posting new and enlightening content on your website shows your knowledge about your product or service. Do not forget that brand awareness and trust go hand in hand, having a blog with that yin and yang aspect will project that.

“60% of blog posts convert with a mention of product or brand name” -Quoracreative.com

Now there is constant arrival of new content formats and features, but your blog remains central to effective content marketing.

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Take a look below at some blogging stats for 2020:

Marketers who prioritize business blogging efforts are 13x more likely to see positive ROI -HubSpot

People will tend to read blogs with titles between 6-13 words. These blogs get the most consistent amount of traffic and hits -HubSpot

60% of consumers feel engaged/positive with a brand or business after reading custom content on their blog - ContentPlus

47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson -DemandGenReport

82% of marketers who blog consistently see positive ROI from inbound links and increased rankings in search engines -State of Inbound

1 in 10 blog posts are “compounding”, meaning that organic search steadily increases their traffic over time and improve lead generation -HubSpot

1 compounding blog post generates as much traffic as 6 regular posts combined -HubSpot

When it comes to executing a successful digital marketing strategy, blogging is still a very powerful key component. Building trust with your customer is crucial and important in growing your business. Quality content on your website displays how well-versed you are with your products and services as well as the market it is in. It is imperative to understand and appreciate the need for consistent and interesting content . This is vital to your growth, gain and success.

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Cheers to successful blogging!

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Digital Marketing Experts