Digital Marketing Experts

 Make sure you’re delivering experiences to buyers with the right level of targeting. If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy.  In doing so, marketers need to deliver appropriate experiences and content depending on how advanced the prospect is in the buyer’s journey. This means organizing a strategy around the various levels of engagement that your marketing team reaches with their target. “It’s our job to make the connections with buyers in the channels that they’re in, and that now requires more digital touchpoints and involves more individuals in the decision-making buying group,” said Stephanie Swinyer, precision marketing company Integrate’s head of revenue marketing, at The MarTech Conference. First, you need to know how many individuals within the organization you plan to communicate with for a given message or experience. The

While DXPs promise holistic, cross-platform seamlessness, organizations must be prepared to invest long-term before implementation. Tech has turned marketing from a dark art to a tool for strategic business growth, but not without repercussions. Even more, consumers expect brands to not only remember — but to predict — their preferences, interests, likes, and dislikes.  The omnichannel struggle is harrowing to orchestrate and manage. Companies need a unified and seamless approach that eliminates siloed user experiences, making things more efficient internally and effective externally. Marketing professionals now wear many hats. We need to be part marketer, operations officer, technologist, data analyst, revenue officer, experience officer, consensus builder, diplomat, etc. We have to do more with less, as Gartner’s 2022 CMO Spend Survey found.  While marketing’s budget is rising (with over half of it going to digital channels), that same study reports that 61% lack the in-house capabil

  So, you've finally got your foot in the door at your  dream company . You've submitted the  perfect resume  and made a lasting impression during the phone screen. All there's left to do now is to win over the hiring manager in the face-to-face interview. As a  well-informed candidate , you're doing your research on the company and preparing your answers to the most important interview questions you can think of — the most notorious of them all being: "What is your greatest weakness?" You don't want to respond, "I tend to work too hard," or "I am too much of a perfectionist." That can easily come across as scripted and insincere at best and lacking in self-awareness at worst. Alternatively, you don't want to respond with weaknesses that will prevent you from succeeding in the role. For instance, if you're applying to be a project manager, you don't want to admit that you're "not very good with time management."